Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
What this means in layman's terms is marketing is a function of businesses that they use to communicate and react to what the consumer(s) want and keeping the relationship with that consumer(s).
Overall marketing is one of the biggest aspects of business all together. If you're thinking about becoming a serious marketer, you'll realize that one of the biggest aspects of marketing is staying in touch with your consumers and keeping them happy.
You might be wondering, "How can it public relations be so closely tied to marketing?" Well, the answer is short and simple. Customers that are happy will more likely return and also spread good word of mouth.
Best Marketing Methods For A New Business
1. Word of Mouth - It's the best and worst marketing method out there. What I mean by this is good word of mouth can go far for your business or marketing campaign while bad word of mouth can make your whole project flounder. Isn't the point of owning your own business is to maximize profits for you and your company though? If you agree with this, then you should be working very hard to please your consumers and the chances of bad word of mouth will be a lot less.
2. Advertising - Advertising is a huge method used today in marketing. With technology continuously booming, it seems like there's always new exploitations that can be used to saturate advertising more. Advertising is done online, on television, infomercials, testimonials, telecommunication, radio, flyer's and much more. With the internet buzz peaking more and more each year, more companies have decided to go with more advertising on the web.
Marketing is and will be used for as long as we live. The more advance and detailed we get with it, the better our results can be. Times are changing fast, and with that, technology is changing fast as well. Jump on the bandwagon and stay updated with the technology at our hands because that can be part of your ticket to becoming a successful marketer.